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Digital Marketing

Employment Type: Contract

What You’ll Do

  • Facilitate and execute tasks involved with ad campaign management; includes setup & trafficking, Q&A & troubleshooting, monitoring performance & delivery, reporting & analytics, optimisation, billing & budgeting, strategic planning, etc.

  • Collaborate with relevant cross-functional teams to achieve client goals, and raise awareness around campaign performance and recommendations.

  • Proactively optimise to exceed client KPIs and drive revenue growth/retention of our advertising clients.

  • QA creative content, technical specs ensuring it adheres to all Dapp Play Store ad and creative policies.

  • Work closely with Client Solutions Managers and Client Partners to close the feedback loop on current campaigns and share data for future campaigns setup.

  • Participate in Weekly/Monthly meetings presenting case studies and findings

  • Identify, build and maintain relationships with like-minded brand partners who can offer access to targeted consumer profiles around key marketing periods for the Dapp Play Store brand, and portfolio of products.

  • Develop and lead all aspects of the strategic plan, and associated programming, for how Dapp Play Store provides a unique story for brand partners to ensure we engage the right partners in exchange for the right marketing value/integration.

  • Act as the key liaison with brand partners with responsibilities that include, but are not limited to:

  • Lead development and pitch strategy for custom co-marketing opportunities with brands, and/or their agencies, in support of Dapp Play Store business goals

  • Lead all co-marketing contract negotiations to deliver the greatest level of marketing support/exposure for Dapp Play Store

  • Maintain and develop relationships with both brands and agency partners

  • Forecast potential marketing value, budget, and return on investment on all partnership opportunities

  • Passion to drive the strategy for global brand partnerships, in addition to providing local mentorship and relevance. Guide local teams to implement both global and local campaigns; Review of local/territory led initiatives involving brand partners

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