Digital Marketing

Facilitate and execute tasks involved with ad campaign management; includes setup & trafficking, Q&A & troubleshooting, monitoring performance & delivery, reporting & analytics, optimisation, billing & budgeting, strategic planning, etc.

Collaborate with relevant cross-functional teams to achieve client goals, and raise awareness around campaign performance and recommendations.

Proactively optimise to exceed client KPIs and drive revenue growth/retention of our advertising clients.

QA creative content, technical specs ensuring it adheres to all Dapp Play Store ad and creative policies.

Work closely with Client Solutions Managers and Client Partners to close the feedback loop on current campaigns and share data for future campaigns setup.

Participate in Weekly/Monthly meetings presenting case studies and findings

Identify, build and maintain relationships with like-minded brand partners who can offer access to targeted consumer profiles around key marketing periods for the Dapp Play Store brand, and portfolio of products.

Develop and lead all aspects of the strategic plan, and associated programming, for how Dapp Play Store provides a unique story for brand partners to ensure we engage the right partners in exchange for the right marketing value/integration.

Act as the key liaison with brand partners with responsibilities that include, but are not limited to:

Lead development and pitch strategy for custom co-marketing opportunities with brands, and/or their agencies, in support of Dapp Play Store business goals

Lead all co-marketing contract negotiations to deliver the greatest level of marketing support/exposure for Dapp Play Store

Maintain and develop relationships with both brands and agency partners

Forecast potential marketing value, budget, and return on investment on all partnership opportunities

Passion to drive the strategy for global brand partnerships, in addition to providing local mentorship and relevance. Guide local teams to implement both global and local campaigns; Review of local/territory led initiatives involving brand partners